MKT 423 Advertising Management

In-depth study of the factors important for the development of successful advertising campaigns, Topics include a situation analysis, selection of target markets, development of objectives, creative guidelines, media selection and scheduling, budgeting, and performance evaluation. Pre-requisite(s): Junior standing and MKT 301. MKT 400 recommended.

NOTE: Students are advised to take MKT 400 prior to taking MKT 423.

Lecture/Lab/Studio Hours: 3+0+0

Credits

3.00