MKT 430 Diversity Marketing

This course encompasses critical subjects, including cultural awareness, market segmentation, consumer insights, and culturally contextualized advertising approaches. Through the analysis of real-world diversity marketing campaigns, interactive discussions, and hands-on exercises, students will gain the expertise needed to ethically and effectively adapt marketing messages to various cultural backgrounds. Pre-requisite(s): MKT 301

Lecture Credits: 3

Credits

3.00